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Every native enterprise proprietor ought to have entry to some form of webpage analytics, with a vast majority recognizing and choosing Google Analytics as the de facto supply of reality for understanding site audience composition and behavior. Website analytics help us to know and validate who our viewers is (demographically), where they came from, what they consumed on our site, how engaged they had been, and whether or not or not they took any of our calls to action (CTAs). Create or ask for dashboards and experiences that provide insights, answers, and next steps at a glance. Underlying data will at all times be obtainable to drill down into if needed, and time allows for deeper analysis. When it comes to opponents and gaining aggressive insights, we're effectively taking many of the identical targeted data points famous above and seeing if we are able to reverse engineer the things our opponents appear to be doing to get forward.